CONSCIOUS MEDIA CONSUMPTION – THE WORLD OF ANIMATION
May 29, Thursday 10:00
Katona József Library, Great Hall
Animated film has changed a lot since it first appeared a hundred years ago. It is no longer just a popular form of entertainment for children. Its meaning has been shaped by a number of iconic national and international films and creators, but technical possibilities have also enriched its usability: it is used in computer games, online spaces and other live-action audiovisual content. Nowadays, child protection and media literacy are increasingly important for content using animation elements. Our conference will feature presentations on the reinterpretation of media literacy, changes in the media world, regulatory issues and the value-creating aspect of animated film culture.
Organisers:
Kecskemétfilm
National Media and Infocommunications Authority (NMHH)
Co-organisers:
Moholy-Nagy University of Art and Design Budapest (MOME)
Research Institute of Art Theory and Methodology of the Hungarian Academy of Arts (MMA MMKI)
NMHH Institute of Media Sciences
Hungarian Film Academy
Moderator of the conference: Nadja Andrasev (animated film director; MMA Art Scholarship Alumni)
PROGRAMME
09.30–09.50
Arrival, registration
10.00–10.10
Welcome addresses:
Ferenc Mikulás (Managing Director, Studio Manager, Festival Director, Kecskemétfilm Kft.)
Dr Tamás Kollarik (President of the KAFF Conference)
10.10–10.30
Dr János Tamás Papp (Research Expert, NMHH; Senior Lecturer, Pázmány Péter Catholic University)
Reinterpretation of media literacy in the online space
10.30–10.50
Dr Levente Nyakas (Head of Institute,
NMHH Institute of Media Sciences; Associate Professor, Budapest Metropolitan University)
Regulatory response to the changed media environment
10.50–11.10
Dr Endre Mayer (Deputy Head of Department, Department for Child Protection, NMHH)
What is behind the scenes? – The challenges of conscious content consumption in the age of generative artificial intelligence
11.10–11.30
Bálint Gelley (Producer, Director, MOME; MMA Art Scholarship Alumni)
Considering the target audience in animation design
11.30–11.50
Ferenc Varsányi (Producer, Balázs Béla and Emmy Award-winning Director, Screenwriter; University Lecturer, MOME)
Animated characters are immortal, and maybe even AI cannot change that
11.50–12.00
Dr Tamás Kollarik (Associate Professor, MOME; Senior Advisor to the President, NMHH)
Closing words
